BIO Annual Convention
Client: Technology Vision Group LLC (TVG)
Goal of Project: Create unique product branding and marketing collateral support to create and build brand awareness for biopartnering.com, a SaaS product offered to all participants at all TVG life science networking conferences.
Scope of Project Deliverables:
Trade Show Booth Branding – For the largest and most important annual life science conference in terms of international visibility, the annual BIO conference attracts thousands of targeted and qualified attendees over 4 days.
Marketing Collateral – In addition to marketing collateral created to promote TVG’s conferences, we designed and printed a number of collateral pieces used to build buzz around the booth, including postcards promoting an in-booth bike raffle, bottled water giveaways branded the with biopartnering.com logo, and an assortment of other branded giveaways.
Front of booth postcard promoting onsite giveaway promotion – BIO Convention, Boston, MA. 2007
Pre-Show Database Marketing – Prior to the show, we created a series of targeted email messages sent to select members of the TVG client mailing list, announcing the booth number and engaging the recipients with the new branding and messaging that TVG was using specifically in support of the tradeshow.