Building brand identity and brand awareness is a critical step in the growth and future success of any product or service. It is what separates your idea from everyone else, why people remember you, and ultimately why your brand is the first choice they think of a as a consumer. It begins with logo development and a name, but it never ends in terms of giving your product or service life and personality. It is the personification of your idea, and how you communicate this is vital to future growth and ultimately, brand recognition.
The Company Logo
Building brand identity starts with the corporate logo. This could be just a typeface, an icon, imagery, or a combination of all. One thing to consider in developing a company logo is the ease and ability to replicate it in a multitude of ways. You’ll want to put it on your webpage, but how would it look in print, or on a t-shirt?